Playing as many shows as you can is essential for independent artists looking to make their mark. We know the thrill of performing your music to a packed crowd, the energy of the audience fueling your performance, and the buzz of excitement that follows you from venue to venue. Whether you’re renting a venue or hosting an intimate house concert, the power to create unforgettable experiences lies in your hands.
But, to transform these opportunities into sold-out shows, you need more than just talent—you need a rock-solid strategy to ensure your fans are not only aware of your gigs but are also eagerly anticipating them.
This means leveraging every tool at your disposal to build hype, create anticipation, and guarantee a full house every time you step on stage. Let's dive into six game-changing steps that will help you sell more tickets and turn every show into a memorable event for you and your fans!
1. Create a Website to Sell More Tickets
Your artist's website should be the top result when people search for you online, so make it SEO-friendly. Keep it updated with your upcoming events, so fans know when and where you’re performing.
Post your event dates as soon as they’re confirmed and sell more tickets directly through your site.
Ensure your events appear in search engine results by using the event schema for Google, which helps display your events in an attractive carousel format.
2. Write PR Articles
Writing PR articles is one of the most effective ways to boost awareness of your events and establish yourself as a credible artist. Crafting compelling stories about your music journey, upcoming shows, and what fans can expect willcapture the interest of a wide audience. Submit these articles to local blogs, music magazines, and online publications.
PR articles provide detailed insights into your music, build anticipation for your shows, and create a personal connection with potential fans. By sharing your story in a compelling way, PR articles significantly enhance your visibility and drive ticket sales, making them an indispensable tool in your promotional arsenal.
3. Video is Now the King of Content
Video is a crucial tool for promoting your music and selling more tickets. Whether you sell tickets through your website or a venue, have videos ready.
Create music videos that showcase your live performances. Record your shows and edit them into highlights, or film rehearsals before touring.
Feature videos on your website’s Home page, EPK, and Shows page. Seeing your live performance can persuade new visitors to buy tickets.
4. Create Buzz on Social Media
Social media platforms like Facebook and Instagram are vital for connecting with your fans. Use them to promote your shows, either through ads or organic posts.
Create events and invite fans and friends. Use platforms like TikTok or Instagram if they resonate more with your audience, posting live streams, bio links, and show updates.
Run social media ads to boost your posts' visibility. Many artists use contests to draw attention to upcoming shows. Always make it clear how fans can buy tickets.
5. Emails are Still a Thing
Your mailing list is a powerful tool to sell more tickets. These are loyal fans who have signed up at shows or bought merch or tickets before.
Send an email to your list about upcoming shows and consider offering a discount code as a token of appreciation.
6. Engage with Local Media
While the internet reaches a broad audience, local media can effectively promote your shows within the community. Local supporters are more likely to buy tickets in advance.
Create a press kit with all the information journalists need to cover your show. Include event dates, high-res photos, a bio, and video clips.
Research local newspapers, blogs, community TV, and podcasts that cover music in the areas you’re performing.
Bonus Tips to Sell More Tickets
- A landing page can help focus attention on your events and encourage fans to buy tickets. Create dedicated pages for each show and drive traffic to these pages to convert visitors into ticket buyers.
- Most people will buy tickets using their phones, so make sure the purchasing process is smooth on mobile. Test your website and social media links to ensure they look good and function well on mobile devices.
- Word-of-mouth marketing! And who is a better brand ambassador than your own success? Boost your numbers organically on streaming platforms like Spotify, and see how your name will sell out all the tickets!
Selling tickets as an independent artist takes effort and consistency. Start promoting early, encourage fans to buy tickets, and stick with strategies that work. Soon, you'll see an increase in ticket sales for your shows!
Contact PitchUS for any help you need!
